Applied analytics combined with mixed data sources deliver numerous benefits, from reducing your costs to increasing your productivity and overall profitability.

First Data understands data; how files are sourced, collected, updated and structured. Our technology can help you combine previously untapped and unstructured data from call centres, collector notes and e-mails with traditional structured data from transactions and account master files to create mixed data solutions that:

• Identify new customers and intelligently manage offerings while minimising marketing expenses and increasing profitability.
• Utilise customer feedback and non-traditional data sources to refine product and service delivery programmes.
• Leverage proprietary industry data sources and automate the processing of large files quickly and economically.
• Optimise business decisions using predictive analytics for collections, recovery and contact centre performance.